CMI Executive Forum Agenda

What Is CMI’s Executive Forum?

Welcome to our third annual Executive Forum. Simply put, it is truly a forum: simultaneously a place, gathering, energy and experience where ideas are generated and shared. It is limited to 50 senior executives in the discipline of content marketing. The intimate event includes firestarter conversations from top marketing practitioners and thought leaders in content marketing.

But it’s not about talking heads. Our presenters are meant to START conversations, not finish them. At the Executive Forum the Audience Is The Program. Everyone contributes, learns, experiences and participates.

The Spirit of Executive Forum

The spirit of our gathering is collaboration, not debate. The spirit is to see what a community can generate as opposed to a “network”. We view “networks” as great for technology, but poor for humans as they tend to be “what can I get” oriented. “Communities” we see as “what can I contribute” and “how can I help?”. For Executive Forum – we favor the latter.


DAY ONE – A Chance to Meet, Collaborate and Retreat


2:30 PM – 3:30 PM – You Are the Program: Listening & Introduction of the Participants

3:30 PM 5:30 PM – The Quest for Executive Forum’s Big Idea Of 2016

5:30 PM – 6:00 PMUnstructured Time – Check Email, Rest, Relax

6:00 PM – 7:30 PM – Networking Reception


DAY TWO – The Discussion Continues


7:30 AM – 8:00 AM – Breakfast 

JoeRob8:00 AM – 8:30 AM – Welcome to Executive Forum:  The Year of Content Disruption

Hosts Joe Pulizzi and Robert Rose welcome you to the Executive Forum and we begin the day. We’ll start the day with a creative exercise on disruption. More information will be revealed in due time.

David Beebe photo8:30 AM – 9:15 AM – Evolving a Classic Travel & Leisure Brand into a Media Company

David Beebe – Marriott International

How Marriott is disrupting the industry and evolving a complete media company approach into an integrated marketing strategy. 

Veronique Lafargue profile picture square_rev9:15 AM – 10:00 AM – Content Strategy at the World’s Largest Content Company

Veronique Lafargue – Google Apps for Work

A discussion of the challenges of a disruptive content strategy at the incredibly fast moving, and innovative – but huge Google.

 10:00 AM – 10:15 AM – Duos Speed Round

 10:15 AM – 10:30 AM – Coffee Break

 Ardath Albee412_15010:30 AM – 11:15 AM – Content Blowing Up the Top of the Funnel

Ardath Albee – Marketing Interactions and author, Digital Relevance

A discussion of how we need to set our sights with content higher than just leads.

 RichSchwerinDigitalContentStrategistVMware_rev11:15 AM – 12:00 PM – Disrupting the Mechanics of Enterprise Content

Rich Schwerin – VMware

A discussion of how this company is shaking up its content management structures in order to transform the power of content in marketing.

12:00 PM – 12:15 PM – Duos Speed Round

12:15 PM – 1:15 PM – Lunch

VishalKhanna_rev1:15 PM – 2:00 PM – Evolving Healthcare Content Marketing

Vishal Khanna Wake Forest Innovations

A discussion with our content marketer of the year award-winner.

2:00 PM – 2:15 PM – Duo Speed Round

 2:15 PM – 2:45 PM – The Takeaways (Group Exercise)

 2:45 PM – 3:00 PM – Conference Wrap Up and Next Steps 

 Post-Event Reception